The Old Way of Doing Things You've probably heard that running a successful childcare program requires advertising to attract new families. Most people will tell you to use Pay-Per-Click (PPC) advertising. Theoretically, PPC makes sense — you only pay when somebody actually clicks on your ad. But
Category: For Centers | Audience: Centers interested in word-of-mouth marketing The "Neighborhood" Landscape Has Changed Years ago, word-of-mouth for a childcare center was simple. Moms were part of close-knit communities. They worked alongside each other, met at the park, and chatted over backyard fences.
Category: For Centers| Audience: Center Directors Considering Marketing Technology / Investment Approximately 4 out of every 10 childcare centers in the United States do not have a website. In a world that increasingly relies on smartphones, it may seem like a large number of childcare providers have missed the boat. In